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AsSuper Bowl 2024 looms closer, not just athletes but also brands are gearing up for one of the most anticipated events of the year. A 30-second spot at this year s game costs about $7 million, according to Ad Age, a company that tracks data on market
stanley cup ing and media. With such a high price tag for ads, the pressure is on for advertisers to create memorable and impactful commercials that connect with millions of viewers mdash; and, for Bud Light, to distance itself from controversy.The Super Bowl s advertising space is a crowded field, with brands employing familiar faces like Ben Affleck, Jennifer Lopez, Steve Martin and John Travolta.Whether it s Affleck and Lopez s humorous banter as a married couple or Travolta s nostalgic tunes, the goal is clear: to go viral and leave a lasting impression, said Keith Cartwright, the founder of marketing agency Cartwright. Star power is pretty important. It is the one time when big, big, big-name celebrities will pic
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stanley cup the phone. They love a good Super Bowl ad, said Cartwright.Behind the scenes, creative minds like Charles Kidd II, known as Calmatic, tackle the pressure of tapping into pop culture. Directing his fifth Super Bowl spot, Calmatic said he tries not to think of the multimillion-dollar investments that go into the ads. Sometimes I don t even want to know what the budget is, like let me just create it. But then I have to, like, snap back into reality and be like, OK, everyone Qdhf Graham says goal of shutdown talks is not to open up the government
Second time a charmNASA launched its new Orion spacecraft this morning, a day after gusty wind and sticky valves held up the critical test flight. Orion will orbit the world twice on this inaugural flight so NASA can wring out the riskiest systems before putting astronauts on board.Garner falloutDemonstrators angry that a grand jury decided not to indict an NYPD officer in the chokehold death of Eric Garner marched throughout New York City and around the nation for a second night. The protests were large, but mostly peaceful -- nothing like the rioting in Ferguson, Missouri last week. CBS News Correspondent Michelle Miller hears from New York City Police Commissioner Bill Bratton and former Missouri police chief Steve James about how preparation and experience made a difference.Bratton speaksNew York Police Commissioner Bill Bratton faced tough questions about officer Daniel Pantaleo s use of
nike dunk an apparent chokehold, in the death of Eric Garner. CBS Evening News Anchor Scott Pelley asked Bratton, repeatedly, to clarify if the move is ta
air max ught or sanctioned by the New York Police Department. Pattern of forceA two-year federal investigation, spanning 600 cases involving Cleveland police officers, found a pattern of excessive force, Attorney General Eric Holder said yesterday. As CBS News Correspondent Dean Reynolds reports, the Justice Department will no
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